It’s a good sign in the case of internal communication when you need co-workers to actually pay attention to what’s written in the message.īut the email above is clearly offering a product. A study done by Sigstr and EyeQuant that used eye-tracking technology to build perception and attention maps and define hot spots researched how people read emails.Īn email with a standard signature like the one above will draw most of the attention to the body text and only attain some acknowledgment of the signature.

The sender of this email has most likely lost you by the second sentence, and this can be backed by science. However, the quality of the associations will depend on your other outreach efforts, such as providing practical, timely, and sometimes entertaining information to create positive interactions with your brand.Ĭonsider both form and function in your email signature marketing efforts. Boosting Brand RecognitionĬonsistently being exposed to your logo and brand colors in emails builds associations with it. It takes some time for your contacts to warm up to you and your brand, so what is invaluable in this case? Leading them to your social media pages where they can connect with other customers, read reviews and latest posts, and use the chat function to get first-hand information from your team, quickly. How does the magic work? Through CTA banners or social proof. Then, you can do your magic to establish trust and convert a lead to a customer or even an engaged business partner. Creating Direct ContactĬontact information is also a perfect vehicle to take your relationship with the recipient to the next level. You are much more likely to get a response when people can see your contact details, website, and social media links. It shows you are an established entrepreneur or running a legitimate company with many customers and followers.

On the other hand, if an email also contains a business card of sorts, it can be proof that you’re legit. When you contact someone for the first time, they have no idea who or what you are, or if what you’re saying has any credibility. If we look back at the email signature examples without the heat maps, the difference is still obvious.īut let’s dive deeper into each benefit. Why Do You Need a Business Email Signature?Ĭreating an email signature takes minutes, and the benefits of using it in all your correspondence are multifold.

Whatsapp logo for email signature